No. This post is not about how advertising done in red light areas of Soho or Pattaya.
No. It’s also not about those moments when clients treat us like their very own bitches.
This write-up is inspired from a quote by Indira Sinha, a celebrated British copywriter of Indian origin. He said – “Advertising is the second oldest profession and it arose directly out of the needs of the oldest”. Now, for those who are wondering what’s the oldest profession in the world, I’d advice them not to read any further. For those who know about it, please do buzz me if this thought made you smile.
As I came across this thought, the first images that came to my mind were courtesans of different era and civilizations, followed by the ways they would have advertised. Was the word of mouth considered the best form of advertising back then? Or did they resorted to more aggressive ways, like standing in the streets or leaning from the balconies waving or winking, or maybe even flashing…only god knows what was the best advertising ‘strategy’ that worked in those times.
And since we are drawing some wild analogies, here’s an interesting one – If pimps came into being to facilitate the whole process by getting the attention of customers and drawing them to their ‘clients’, it’s hard to ignore, but we are working on a similar profile. Please don’t take me the wrong way, I have no intentions to demean any profession, but the bigger and more interesting picture here is how the oldest profession gave birth to the second oldest. And, how the baby known as advertising evolved over time.
If you think likewise or otherwise, keep me posted.