The other side of HOTline!


After a long time I’ve seen an ad that perfectly captures Indian emotions and presents it with a hilarious twist! More than advertising, this is film-making or rather story telling at its very best. About two years back, Times of India launched the first TVC of the ‘Day in life of India series’, commonly known as the ‘Naka Mukka’ commercial. I personally liked this one more, because, frankly, I still don’t know what naka-mukka means!

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